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This is the original logo of the CBC, used between 1940 and 1958. It
features a map of Canada and a lightning-bolt design used to symbolize
broadcasting.
The CBC used this logo at the end of network programs between 1958
and 1974. It consists simply of the legends ?CBC? and ?Radio-Canada?
overlaid on a map of Canada. The version shown here was used by
Radio-Canada, while the CBC used a version with the legends transposed.
logo was designed for the CBC by Hubert Tison in 1966 to mark the
network?s progressing transition from black-and-white to colour
television (much in the manner of the American NBC
Television Network?s peacock symbol). It was used at the beginning of
programs broadcast in colour, and was used until all CBC TV programs
had successfully switched to colour, at which point it was replaced
with ?the gem? (see below). A sketch on the CBC Television program ??Wayne & Shuster?? once referred to this as the logo of the ?Cosmic Butterfly Corporation.?[2]
This logo, officially known internally as ?the gem,? was designed for the CBC by graphic artist Burton Kramer
in 1974, and it is the most widely recognized symbol of the
corporation. (It was also dubbed “The Exploding Pineapple” in the press
at the time, and is still sometimes referred to that way today.) The
appearance of this logo marked the arrival of full-colour network
television service. The large shape in the middle is the letter C,
which stands for Canada, and the radiating parts of the C symbolize
broadcasting. The theme music for the 1974 CBC ident was an 11-note
synthesized fanfare accompanied by the voiceover ?This is CBC.?[3]
The logo was officially changed to one colour (generally dark blue
on white, or white on dark blue) in 1986. Print ads and most television
promos, however, have always used a single-colour version of this logo
since 1974.
The logo was simplified in 1992. Since the early 2000s, it has also appeared in white on a textured or coloured background.
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