[ EE.UU. ] Coincidiendo con la emisión de la 29ª edición de los Critics’ Choice Awards, The CW presentó el día de hoy su nueva identidad, eliminando el “The” del logo y acortándolo a CW.
[ ](https://variety.com/2024/tv/news/the-cw-new-branding-logo-look-critics-choice-awards-1235870260/)
[The CW Unveils New Branding Look, Dropping the ‘The’ and Embracing a ‘Hot Sauce’ Color Palette (EXCLUSIVE)](https://variety.com/2024/tv/news/the-cw-new-branding-logo-look-critics-choice-awards-1235870260/)
VARIETY.COM
Timed to Sunday's Critics Choice Awards, The CW is unveiling a new branding look that drops the "The" from its logo and embraces a color palette it calls 'hot sauce.'